Guy Hooper, Deputy Director – Head of Pensions & Savings Policy at HMRC and Alan Hayden, Marketing Manager, NS&I GPS.
HMRC marked the anniversary of the launch of Help to Save with a special conference in September, and NS&I Government Payment Services (NS&I GPS) were pleased to have contributed to the conference by taking an exhibition stand and participating in a panel discussion, focus group and presentation.
John Glen, Economic Secretary to the Treasury
A highlight from the conference was John Glen, Economic Secretary to the Treasury, reflecting on the aims of the policy and speaking passionately about how Help to Save supports eligible people on low incomes to develop a savings habit. He illustrated the scheme’s positive impact so far was that more than 132,000 people had opened accounts and deposited over £31 million.
Graeme Hill, Engagement Lead, NS&I GPS
David Hook, Head of Policy for Savings, HMRC
Help to Save is an award-winning government–backed UK wide savings scheme designed to empower working people on low incomes to build their savings and develop an ongoing savings habit. It’s an easy, safe, and secure way for eligible Working Tax Credit and Universal Credit customers to receive government support to start saving.
The theme of the conference was to celebrate the anniversary of the launch of the Help to Save scheme and exploring ways stakeholders can support the take up of the service.
- Graeme Hill, Engagement Lead, NS&I GPS presented about how we delivered the Help to Save scheme
- David Hook, Head of Policy for Savings at HMRC, spoke about the project to develop the Help to Save scheme. View the presentation
- Michael Royce, Senior Policy & Propositions Manager at the Money & Pensions Service, spoke about how Help to Save is important from a customer’s perspective. View the presentation
- Andy Lymer, Director of the Centre on Household Assets and Savings Management (CHASM), spoke about developments for the Help to Save website and app to support attracting and retaining customers. View the presentation
- Aisling Ní Chonaire, Senior Advisor at The Behavioural Insights Team, highlighted potential developments for the digital interface to increase engagement with current and potential customers
- David Beaston, Technical Manager at The Investing and Saving Alliance, spoke from the perspective of the financial institutions about how Help to Save could form part of the savings products available for eligible customers. View the presentation
- Guy Hooper, Deputy Director – Head of Pensions & Savings Policy at HMRC, chaired the panel discussion
When I was at the exhibition stand people were keen to speak about the recent Help to Save awards for Financial Inclusion, Investments, Customer Service; and System and Service Interoperability. People also wanted to take a copy of the latest Help to Save case study.
Help to Save: Panel discussion
Various stakeholders contributed to the focus group and some ideas to support the take up of Help to Save included encouraging customers to top-up their accounts, reaching out to potential customers trusted networks to promote the scheme and targeted social media campaigns.
It was great to see a lot of people rallying around to give their ideas to support the take up of the Help to Save scheme, and it was clear there was a real sense of enthusiasm and passion for helping people to develop a savings habit.
Download the latest case study about Help to Save.
Written by Alan Hayden, Marketing Manager, NS&I GPS